This is our story!

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How Rustic Love started...

Founded in Vienna, VA in the pandemic summer of 2020, our fundraiser started with a local Vienna family and a neighbor using some scrap wood to make rustic wooden heart signs in the backyard as a small fundraiser for a local organization who helped feed local food-insecure families. ​ Over the course of the first three months, more families joined, with 9 kids, ages 5th-10th grade working together on the original portion of the Rustic Love sign project. 

The story continues...

Scouts, hockey teams, ice cream shop employees, school clubs and hundreds of individual children and families took on waves of sign building for this project. The hearts and the spirit of philanthropy in our community continue!  Other collaborations continue to blossom with area businesses, including Ben & Jerry's, Vienna Vintner, Caboose Brewing Company, Achikian Goldsmiths, the Vienna Arts Society and the historic Freeman Store.

Where we are today...

We continue to have monthly builds and sign pop-up sales and have donated to more than 17 local organizations that help the food-insecure, including school food pantries. Children and families in our community are working together to help with food-insecurity in their own neighborhoods.  We welcome all donations, company matches and business co-marketing opportunities to widen the scope of our organization's reach. Our EIN is 85-3938433.   

Together, Rustic Love Vienna sign makers have made more than 5000 signs and raised more than $450,000! We can't wait to do more!